By: Patricia Ramírez
The pitch — that presentation which explains what a business is all about — is a very powerful tool. Getting yours to provide a good summary of your value proposition and leave potential clients or investors wanting to meet again requires a good design.
In general, every entrepreneur believes in the product or service they provide. That gives them the self-assuredness to speak comfortably about what they have to offer, be it an innovative product, professional services or some new idea that will revolutionize an industry. But, when the narrative lacks passion and conviction, it misses opportunities.
These three principles will help you structure a successful pitch.
- Know your audience
Consider who you are targeting and set your goals when designing the presentation. Not all pitches are the same. There are multiple formulas to design and write them; a pitch aimed at an investor is structured differently than one intended for a potential client.
Since you never know when a great opportunity to present your business may arise, prepare several pitches for various audiences, and create a short presentation for each. Always keep them handy.
- Be clear and precise
It’s important to explain what you do, how and why you do it in a concise, understandable, and appealing way. It’s not about overwhelming listeners with an overdose of information. The purpose is to be memorable enough for your listeners to want to meet with you again. Remember that no one knows your idea better; that is your advantage.
A good pitch is strategic. Don’t use complicated jargon that could confuse your audience. Present the information in a clear manner that is relevant to the listener. Consider starting with some facts or compelling data; this will capture your audience’s attention.
- Practice, practice, practice
Practice your pitch. Remember that the more you practice something, the more comfortable and confident you will feel.
Rehearsing your pitch means it’s necessary to develop a script in tune with your goal. That script will help you be consistent every time you make a presentation.
However, your pitch should not be static. Your business will continually transform itself because of how fast things change (from service providers and materials to prices). Therefore, your pitch must also evolve. It’s important that you review and update it periodically.
Think of your pitch as your business card. It’s the first thing others see and should leave a great impression.
Grupo Guayacán is a non-profit organization founded in 1996. It offers a series of training and business development programs for businesses in different stages of growth. Its best-known programs include I-Corps PR, the EnterPRize competition, and the Guayacán Venture Accelerator. For more information about upcoming announcements, as well as other Grupo Guayacán programs, you can follow them on Facebook, Instagram, Twitter, and LinkedIn. You can also visit guayacan.org or write to firstname.lastname@example.org.
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