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By: Astrid Vélez*
The world of sales evolves daily, based on, among other things, generational change and the use of new technology. When making a sale to a customer, it is vital to win his or her mind. I use the word “win” because it means gaining control over
By Astrid Vélez*
Now is the time to benefit from actions that allow companies, talents and businesses to grow rapidly and effectively. It is time to make strategic alliances.
Are you a business owner, a manager, a team leader or a visionary entrepreneur? There is a tool
As the owner of a small or medium-sized company, you probably have invested a lot in the physical security of your work space. But there is another kind of threat that could be right in the middle of your operation.
Cyber attacks on small and medium-sized companies are
A business idea succeeds if it stands out, competes in its market and solves a problem. That’s why it’s important to develop the idea effectively, so it fulfills expectations.
Clearly, you need much more than an idea to launch a business. Below are some things to consider
Five years ago, the married couple Joyce Rotgers and Víctor Rivera, both engineers, took the plunge and established Visional Technologies. The business offered dimensional metrology services; in plain language, they measured the components used by manufacturing businesses to
A passion for nautical themes led Natalia Maldonado and her husband, Víctor Alejandro Alvarado, to establish Lulú by Natalia, a line of jewelry she designs and sells through points of sale in the Mall of San Juan. An architect by profession, Natalia identified an opportunity
By: Astrid Vélez*
What your business needs to increase sales effectively.
Exporting is one of the main tools business owners have for increasing sales in an effective and healthy way. In difficult times, such as the ones we live in, opportunities arise to conquer new
A grandmother’s wisdom is useful even in business. Evidence of that is Yasiri Álvarez, co-founder of the business Take a Sip. She tells us that she learned from her grandmother about the benefits and medicinal properties of the hibiscus. From there, Yasiri got the idea to
“We work, but we have fun” is one of Jossie Arroyo’s favorite phrases. Jossie is the founder of Bien Cool. The business was born out of a need to supplement her income, and at first she just sold cards for special occasions. Fortunately, the reception to her designs and
You have a long day of work ahead and the medications you need to pick up at the pharmacy will have to wait. This situation that happens to all of us was the spark that led Alberto Santiago to create Entregameds, which, as the name says, is a service that delivers prescription