Oct 21
Put your business on the digital map
October 21, 2020
By: Contáctica
Did you know that 75% of consumers research a product online before buying it at the store? With the Google My Business platform you can insert your business in that digital universe and take it to a new dimension. What’s best: it’s free. Here is what you should know.
Google is the #1 online search engine in the world and has 3.5 billion daily searches. Around 92% of people who search the Internet to find something use Google. Have you searched for your business on Google or Google Maps? Registered companies have a panel with a map, their hours of operation, telephone number, address, photos and/or images, and more. With Google My Business you can claim this space and make the most of this search engine’s power to provide updated information, increase traffic to your business, and measure the success of your digital ad campaigns.
Check out these facts:
- Searches for businesses, like “________ near me”, increased 300% in two years.
- 30% of searches made from mobile devices sought addresses or physical locations.
- Get reviews from your customers and have conversations that help you improve their experience.
- Get reports of searches, visits, calls, and reviews in real time.
- And with the free Posts function, you can add multimedia content directly on Google.
- Go to google.com/business and click on “Manage Now”.
- Search for or add your company.
- Choose your business’ category. Keep in mind that some categories have additional functions (such as a Menu, in the case of restaurants).
- Add your business’ information, location, and contact information.
- Choose a verification method to confirm that this location is actually yours.
- Card via regular mail. They will send a card with a unique code to the address specified.
- Verification via email or phone, or immediate verification. If the registration email, phone or website is verified by Google as part of the company, this process can be as quick as getting an email back or it may take just a few seconds.
- Activate your profile and update your business’ information.
- Standing out - It allows your business to stand out by integrating all information regarding hours of operation, telephone number, address, photos, website, and social media. The Posts function makes it possible to update content and upload text, videos, GIFS, and photos to keep your customers up to date and deliver content directly on Google. Certain categories have additional options, like scheduling appointments without leaving Google.
- Interacting - Google My Business allows customers to leave reviews of your business. These encourage you to start conversations to thank congratulatory messages or understand the reason why criticism was provided. Customers can also interact with your business through calls and messages. They can even reserve tables, schedule appointments, and read additional information from the platform.
- Attracting new customers - Google My Business’ analytical capabilities show how customers search for your business, the hours in which they search more, and the most effective keywords to find you. You can even verify the number of calls or requests for your business address that are generated from the platform. For a modest price, Google My Business can be integrated with Google Ads to create local advertising campaigns, reach new audiences, find new keywords, and promote your business in the Search, Display, Maps, and YouTube functions.