Oct 21
Start selling online now
October 21, 2020
By Juan Carlos Pedreira
Partner at Social Business Hub Digital (SBH)
Here’s the scoop: according to recent studies by the Adobe company, in May 2020 online sales reached a record $82.5 billion in the United States alone. This means that now is the time to adopt tools and expand your capabilities to sell your products or services online.
If your business already has a basic website, your first step should be to analyze its condition and capabilities. Did you develop it on a platform like WordPress or did you use services like Wix or GoDaddy? Did you program it manually? Have you given it very little maintenance or just a few updates?
It is possible that in order to get your webpage ready for online sales you only need to install plugins or services that help connect your main page. Today, companies that need a solution to activate online sales turn to platforms like Shopify to set up the shopping cart feature. However, before adding these plugins it is important that you consider:
- how many products you will sell online
- if the platform provides the flexibility of integrating with other applications and payment platforms
- if you have hybrid sales models for Business to Business (B2B) and Business to Consumer (B2C) transactions
- Define the profile of your current consumer and what other markets or new customers you want to reach to make sales.
- Check if the e-commerce system offers a solution to create an application for your company without having to develop separate or additional programming. Currently, mobile devices are the main vehicle people use to make online transactions.
- If your business works in the Business to Consumer (B2C) and Business to Business (B2B) sales mode, it is important to evaluate the implementation of an e-commerce system that has both functionalities pre-installed, such as Adobe Magento and BigCommerce.
- If you want to keep your e-commerce platform interconnected with your accounting and inventory management system, it is important to define this from the beginning. Not all e-commerce systems communicate easily with other systems. Sometimes particular integrations are needed.
- Determine the points of contact that this digital consumer would have. Will the company ship the product directly to the customer, or will it hire fulfillment services (a third-party warehouse that prepares and ships orders)? If someone places an order online, will you allow them to pick it up at the store or return items there too?
- Chat bots (a program that simulates having a conversation and offers automatic responses) from the WhatsApp or Facebook Messenger messaging applications.
- Integrating items online to Facebook Marketplace (the space for buying and selling on that social network) or perhaps interconnecting with the Amazon Marketplace.