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One of the most common mistakes both new and well-established business owners make is thinking of their brand only visually. If I design a good logo and establish a recognizable visual presence, customers will come, right? The truth is, creating a recognizable brand without
It has been observed recently that consumers are showing an increasing interest in understanding what companies do to support local communities, knowing whether they follow ethical labor practices, and which causes they support. Today’s clients, especially younger ones,
A number of loans in Popular’s portfolio bear interest at a variable rate based on the London Interbank Offer Rate (LIBOR). LIBOR is a benchmark rate that has been widely used in financial instruments. However, by June 2023, the global financial industry will complete a
By: Kenneth Pabón-Astor Finanzas en Tus Manos program, Popular As a result of the coronavirus pandemic, we are seeing “new stories” popping up in an attempt to defraud people and take their money or confidential information in a fraudulent manner. The story or tale
By: Kenneth Pabón-Astor Finanzas en Tus Manos program, Popular During the coronavirus pandemic we cannot let our guard down in terms of safeguarding our physical, emotional, and financial health. We have been in an pandemic emergency for several months and it’s time to
By: Kenneth Pabón-Astor Finanzas en Tus Manos program, Popular For many, the recommendations to stay home due to the COVID-19 pandemic imply working remotely, homeschooling or remote learning for children, and dealing with daily household chores that are now modified by the
By: Contáctica Did you know that 75% of consumers research a product online before buying it at the store? With the Google My Business platform you can insert your business in that digital universe and take it to a new dimension. What’s best: it’s free. Here is what you
By: Andrés Álvarez and Obeth Seguinot, ED Digital The coronavirus pandemic has affected most businesses in one way or another. For yours to be resilient and capable of adjusting to the new reality, it is vital that you consider transitioning your brick-and-mortar business
By: José J. Villamil Estudios Técnicos, Inc. What is the total amount of federal funds for reconstruction after hurricane Maria that has reached Puerto Rico so far? Much of what will happen in our economy over the next five years depends on them. There is confusion
“Deciphering” your consumer, an endless puzzle Tools for identifying your customers’ needs and power up your operation One of the most important elements in the success of a new business is understanding who the consumer of your product or service is and what that