Brand recognition: What’s missing in your business Tips for making your operation “top of mind” in its category One of the most common mistakes both new and well-established business owners make is thinking of their brand only in visual terms. If I design a good logo
“Deciphering” your consumer, an endless puzzle Tools for identifying your customers’ needs and power up your operation One of the most important elements in the success of a new business is understanding who the consumer of your product or service is and what that
By: Astrid Vélez* Innovation is paramount if you want a product or service to achieve a healthy and sustained growth, even in difficult times. In this day and age we must acknowledge our product or service’s unique value and offer it in a strategic manner. That’s why
By: Astrid Vélez* When great opportunities arise, it is important to negotiate effectively to be able to take advantage of them. A negotiation is an agreement between parties that ideally should ensure, among other things, fulfillment of responsibilities, expectations and
By Astrid Vélez* Regardless of the size or type of your business, it is crucial that you have an effective marketing strategy that impacts the customer’s mind and makes you the first choice. The ways of marketing goods and services have changed radically in the last 10
By: Astrid Vélez* Treat your customers’ new needs as an area of opportunity. I always recommend that business people identify new groups as niches. These niches, which are characterized by their common characteristics, support the development of a new service or
By: Astrid Vélez* The world of sales evolves daily, based on, among other things, generational change and the use of new technology. When making a sale to a customer, it is vital to win his or her mind. I use the word “win” because it means gaining control over
By Astrid Vélez* Now is the time to benefit from actions that allow companies, talents and businesses to grow rapidly and effectively. It is time to make strategic alliances. Are you a business owner, a manager, a team leader or a visionary entrepreneur? There is a tool
Five years ago, the married couple Joyce Rotgers and Víctor Rivera, both engineers, took the plunge and established Visional Technologies. The business offered dimensional metrology services; in plain language, they measured the components used by manufacturing businesses to
By: Astrid Vélez* What your business needs to increase sales effectively. Exporting is one of the main tools business owners have for increasing sales in an effective and healthy way. In difficult times, such as the ones we live in, opportunities arise to conquer new
