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By: Patricia Ramírez The pitch — that presentation which explains what a business is all about — is a very powerful tool. Getting yours to provide a good summary of your value proposition and leave potential clients or investors wanting to meet again requires a good
Luis R. Burset, Ph.D / Gaither International Last year, in the article Puerto Rico’s Shopping and Consumption Trends in the Age of COVID-19, we reported the most notable trends in consumption and demographics resulting from the COVID-19 pandemic which hit Puerto Rico in
StartUp Popular, the program aimed at supporting start-ups, now has convenient online resources available to all business owners. There are four tools that make it easier to develop new business ideas and offer important information for companies already in operations to reach
One of the most common mistakes both new and well-established business owners make is thinking of their brand only visually. If I design a good logo and establish a recognizable visual presence, customers will come, right? The truth is, creating a recognizable brand without
Accessibility is more than automatic doors, removable chairs and ramps. There are a variety of elements that make a business more accessible. Consumers, including those who are functionally diverse (physical, cognitive or psychological conditions) want and need to acquire
It has been observed recently that consumers are showing an increasing interest in understanding what companies do to support local communities, knowing whether they follow ethical labor practices, and which causes they support. Today’s clients, especially younger ones,
By María Rosa Puras, Insight Marketing Touch, LLC Have you ever wondered if your business could benefit from a better customer experience? According to Peter Drucker, an author and business administration consultant: “What is not measured can’t be improved. What is
By: María Rosa Puras, Insight Marketing Touch, LLC Customer Experience (CX) is the new standard to grow your business. Companies that are leaders in customer experience implementation report 65% or higher growth in revenue, profitability, and employee retention while
By Juan Carlos Pedreira - Social Media Hub,Inc. For more than a decade we have experienced rapid growth in the use of smartphones and apps, which has brought us even closer to a world filled with digital services and social media. However, not everyone has incorporated these
Luis R. Burset / Gaither International Even before the pandemic, Puerto Rico has been experiencing an economic and demographic evolution. Beginning with the 2017 hurricanes, and aggravated by the COVID-19 pandemic, the people and their consumption patterns experienced