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By: Astrid Vélez* Treat your customers’ new needs as an area of opportunity. I always recommend that business people identify new groups as niches. These niches, which are characterized by their common characteristics, support the development of a new service or
By: Astrid Vélez* The world of sales evolves daily, based on, among other things, generational change and the use of new technology. When making a sale to a customer, it is vital to win his or her mind. I use the word “win” because it means gaining control over
By Astrid Vélez* Now is the time to benefit from actions that allow companies, talents and businesses to grow rapidly and effectively. It is time to make strategic alliances. Are you a business owner, a manager, a team leader or a visionary entrepreneur? There is a tool
Five years ago, the married couple Joyce Rotgers and Víctor Rivera, both engineers, took the plunge and established Visional Technologies. The business offered dimensional metrology services; in plain language, they measured the components used by manufacturing businesses to
By: Astrid Vélez* What your business needs to increase sales effectively. Exporting is one of the main tools business owners have for increasing sales in an effective and healthy way. In difficult times, such as the ones we live in, opportunities arise to conquer new
A grandmother’s wisdom is useful even in business. Evidence of that is Yasiri Álvarez, co-founder of the business Take a Sip. She tells us that she learned from her grandmother about the benefits and medicinal properties of the hibiscus. From there, Yasiri got the idea to
“We work, but we have fun” is one of Jossie Arroyo’s favorite phrases. Jossie is the founder of Bien Cool. The business was born out of a need to supplement her income, and at first she just sold cards for special occasions. Fortunately, the reception to her designs and
You have a long day of work ahead and the medications you need to pick up at the pharmacy will have to wait. This situation that happens to all of us was the spark that led Alberto Santiago to create Entregameds, which, as the name says, is a service that delivers prescription
Maybe you have heard about business coaching but you weren’t sure how a professional in that field could help you maximize the development of your company, whether you have a startup or one that is farther along. “Business coaching is an individualized process, with
By Popular in collaboration with Foundation for Puerto Rico Thousands of companies around the world are benefiting from the tools offered by the Internet, using web pages to sell their products, promote their businesses, advertise their specials, create trends with their