By: Discover Puerto Rico Learn about visitor’s preferences, explore opportunities in digital marketing, and take advantage of the tourism boom on the Island. Puerto Rico is a dream destination with a…
Continue reading
By: Contáctica Without even getting up from your chair, you can connect with the service providers you need, and cast your net in an ocean full of potential customers. It’s all a matter of learning to…
Continue reading
By: Contáctica Being on LinkedIn, the most important professional social network to date, is like having a virtual marketing executive at your service 24/7. Discover how to use the platform to create…
Continue reading
To have a satisfied clientele you must put yourself in their shoes. We know that sitting down and talking to every customer is impossible; however, a marketing tool known as a buyer persona helps you in…
Continue reading
When it comes to closing sales, there are salespeople who use traditional strategies such as pressure, manipulation, and haste. However, new sales trends promote using empathy, understanding, and calmness…
Continue reading
As special as your product or service is, it probably isn't unique. The identity of your brand begins with a deep analysis of its value proposition, the market, the tone when communicating and, most importantly,…
Continue reading
By: Patricia Ramírez The pitch — that presentation which explains what a business is all about — is a very powerful tool. Getting yours to provide a good summary of your value proposition and leave potential…
Continue reading
Luis R. Burset, Ph.D / Gaither International Last year, in the article Puerto Rico’s Shopping and Consumption Trends in the Age of COVID-19, we reported the most notable trends in consumption and demographics…
Continue reading
StartUp Popular, the program aimed at supporting start-ups, now has convenient online resources available to all business owners. There are four tools that make it easier to develop new business ideas…
Continue reading
One of the most common mistakes both new and well-established business owners make is thinking of their brand only visually. If I design a good logo and establish a recognizable visual presence, customers…
Continue reading
