We must be prepared to face natural disasters like hurricanes Irma and Maria. Every business is at risk, and to ensure the continuity of your business when disaster strikes, it is essential that you mitigate that risk. Developing a business continuity plan is one of the
When a natural disaster occurs, having business interruption insurance will help you replace the income loss of your business. It also covers operational expenses such as incurred payments for contracted services even if the business is temporarily closed. For business
When a natural disaster occurs, having business interruption insurance¹ will help you replace the income that your business would have generated had the disaster not occurred. (The amount to be replaced is based on your business’s financial statements and other documents.)
By: Astrid Vélez* When great opportunities arise, it is important to negotiate effectively to be able to take advantage of them. A negotiation is an agreement between parties that ideally should ensure, among other things, fulfillment of responsibilities, expectations and
By Astrid Vélez* Regardless of the size or type of your business, it is crucial that you have an effective marketing strategy that impacts the customer’s mind and makes you the first choice. The ways of marketing goods and services have changed radically in the last 10
By: Astrid Vélez* Treat your customers’ new needs as an area of opportunity. I always recommend that business people identify new groups as niches. These niches, which are characterized by their common characteristics, support the development of a new service or
By: Astrid Vélez* The world of sales evolves daily, based on, among other things, generational change and the use of new technology. When making a sale to a customer, it is vital to win his or her mind. I use the word “win” because it means gaining control over
By Astrid Vélez* Now is the time to benefit from actions that allow companies, talents and businesses to grow rapidly and effectively. It is time to make strategic alliances. Are you a business owner, a manager, a team leader or a visionary entrepreneur? There is a tool
As the owner of a small or medium-sized company, you probably have invested a lot in the physical security of your work space. But there is another kind of threat that could be right in the middle of your operation. Cyber attacks on small and medium-sized companies are
A business idea succeeds if it stands out, competes in its market and solves a problem. That’s why it’s important to develop the idea effectively, so it fulfills expectations. Clearly, you need much more than an idea to launch a business. Below are some things to consider
