Did you know that the number of women starting businesses today is 114% higher than 20 years ago? Empowering yourself and/or empowering others contributes to the growth of your business, the economy and…
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As business owner, it is important for you to know about groupthink, or the extreme tendency to maintain the same consensus within a group. Members of a group affected by groupthink automatically censor…
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You may be tempted to use your personal credit card to pay your business’s expenses, but beware, as this practice can affect your finances. The truth is that having separate accounts helps to preserve…
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One of the most common mistakes both new and well-established business owners make is thinking of their brand only visually. If I design a good logo and establish a recognizable visual presence, customers…
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Accessibility is more than automatic doors, removable chairs and ramps. There are a variety of elements that make a business more accessible. Consumers, including those who are functionally diverse (physical,…
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It has been observed recently that consumers are showing an increasing interest in understanding what companies do to support local communities, knowing whether they follow ethical labor practices, and…
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By María Rosa Puras, Insight Marketing Touch, LLC Have you ever wondered if your business could benefit from a better customer experience? According to Peter Drucker, an author and business administration…
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By: María Rosa Puras, Insight Marketing Touch, LLC Customer Experience (CX) is the new standard to grow your business. Companies that are leaders in customer experience implementation report 65% or higher…
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By Gloria Maribel Rodríguez De Jesús, Ph.D., president of Resolución de Conflictos y Acción Mediadora, Corporación Profesional (CP). A great organizational challenge for business owners is integrating…
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It’s becoming easier for hackers to create fraudulent emails by imitating colleagues, partners, suppliers, and institutions that have earned your trust. Regardless of your employees’ loyalty or the spam…
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