According to the Puerto Rico Digital Trends Study 2023, the popularity of podcasts is on the rise on the island. The research indicates that the adoption of these platforms by the local audience increased…
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By Discover Puerto Rico In the dynamic world of marketing, strategic alliances are essential for companies’ growth and success. Collaborating with other brands and organizations expands your business’s…
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By Discover Puerto Rico Collaborations with influencers have become a key strategy to increase brands’ visibility and reach both within Puerto Rico’s business landscape as well as internationally. These…
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By Discover Puerto Rico Learn about visitor’s preferences, explore opportunities in digital marketing, and take advantage of the tourism boom on the Island. Puerto Rico is a dream destination with a…
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By Contáctica Being on LinkedIn, the most important professional social network to date, is like having a virtual marketing executive at your service 24/7. Discover how to use the platform to create brand…
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By Contáctica Without even getting up from your chair, you can connect with the service providers you need, and cast your net in an ocean full of potential customers. It’s all a matter of learning to…
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To have a satisfied clientele you must put yourself in their shoes. We know that sitting down and talking to every customer is impossible; however, a marketing tool known as a buyer persona helps you in…
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When it comes to closing sales, there are salespeople who use traditional strategies such as pressure, manipulation, and haste. However, new sales trends promote using empathy, understanding, and calmness…
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As special as your product or service is, it probably isn't unique. The identity of your brand begins with a deep analysis of its value proposition, the market, the tone when communicating and, most importantly,…
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By Patricia Ramírez The pitch — that presentation which explains what a business is all about — is a very powerful tool. Getting yours to provide a good summary of your value proposition and leave potential…
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