Boost Your Digital Strategy with Discover Puerto Rico

By: Discover Puerto Rico

Learn about visitor’s preferences, explore opportunities in digital marketing, and take advantage of the tourism boom on the Island.

Puerto Rico is a dream destination with a vibrant culture, diverse cuisine, and impressive natural beauty. More travelers visit the island on their vacations for these and other reasons. This trend has resulted in a continuous increase in stays and jobs created within the tourism industry in recent years. Understanding the visitors coming to the island and their preferences will allow you to develop effective marketing strategies for your company.

Discover traveler trends and how to give visibility to your business using the tools provided by the Island’s destination marketing organization (DMO), Discover Puerto Rico.

Who comes to the Island?

In 2023, visitors’ average age was 46.9 years. The most recent trend indicates an increase travelers belonging to the baby boomer generation, while the number of millennials decreased. In addition, the pace of accommodation reservations increased, with an impressive rise  on short-term rentals. Compared to the second quarter, this type of accommodation experienced a 17% increase in reservations during the third quarter, while hotels saw a 9% increase.

Visitors choose to make reservations more than three months before their arrival, using travel planning tools such as DiscoverPuertoRico.com, online travel agencies, YouTube/online videos, review sites, and content on other social media. Climate, local culture, and scenic beauty are the top factors visitors consider. Furthermore, when they are on the island, one of their most popular activities is visiting restaurants, bars, historical sites, and beaches. See the full report here.

Your business’s visibility with Discover Puerto Rico 

With website traffic surpassing 1.5 million monthly page views, over 1,000 pieces of editorial content, and thousands of referrals to businesses, DiscoverPuertoRico.com is an excellent tool to promote your business for free to an audience planning their visit to the Island.

• The website offers business profiles as a key feature., They are dedicated pages where businesses can include authentic information , place accurate photos, and add their contact information and special offers, among other things. These profiles are listed in directories throughout the website, providing businesses with a valuable tool to enhance their online visibility
• Another available digital promotion tool is the events calendar, one of the most visited pages on the site. This section includes a wide variety of cultural and artistic events taking place throughout the Island, from concerts to festivals and more.

Click here to learn more about these and other tools and apply for a business profile by writing to website@discoverpuertorico.com.

Stay informed 

Discover Puerto Rico developed an exclusive portal for tourism industry partners where it shares statistics and marketing resources for entrepreneurs. Resources include an image library featuring over 20,000 high-quality photos available to download and use in promotional efforts. For free access, subscribe here.

Discover Puerto Rico is responsible for the overseas promotion of leisure trips, meetings, conventions, and events in Puerto Rico through an integrated and research-based marketing strategy. Highlighting the Island’s cultural distinctiveness as a travel engine and celebrating the warm spirit of Puerto Ricans, the DMO launched the “Live Boricua” campaign inviting tourists to discover the Island’s unique charms. Learn more about the organization and the campaign here.

Banco Popular de Puerto Rico (“Popular”) has no affiliation or relationship with the people or entities mentioned in this article. This article is for informational purposes only and does not constitute an endorsement or guarantee of the same. Neither Popular nor any of its affiliates, subsidiaries, or related companies, are, nor will they be liable for any special, direct, indirect, or incidental damages, including, but not limited to, loss of profits that may arise from, or are related to, the information provided in this article, which was not prepared by Popular. Popular is engaged in providing financial services and is not engaged (directly or indirectly) in providing services related to the content of this article. If you require any service related to this article, you must request advice from a competent professional of your choice. Popular expressly rejects all liability for said advice.