The best business ideas may be right in front of you, literally. That’s what happened to José Ramírez, a contractor by profession. On a work visit to Vieques, he missed the ferry to return to the main island. Waiting for the next ferry, and stuck at the pier with no transportation, a motorcyclist inspired him to establish his scooter business on the small island.
Two years later, Scooters For Rent now has a fleet of 13 scooters and two small all-terrain vehicles to rent to tourists who visit the island. All of his marketing is online, through his web site and social media. His need: to take maximum advantage of social media.
We put José in contact with Janna Ramírez, an account executive at Contáctica, a digital innovation and marketing firm, who helped José with recommendations that can also help your business get the best results from your presence on social media. Janna’s suggestions covered three main areas:
• Content: Publish the company’s logo in the profile of the business without any other element that could distract attention. On the home page, be sure to publish a photo or image without text that communicates the value of the experience of buying your product or service. For example, in the case of Scooters for Rent, the recommendation is that the photo shows a Vieques landscape (the sunrise from a mountain, for example), with the vehicle in the foreground. As for posts, he prefers graphics over text, and better yet if they are photos and videos, to capture the attention of followers. It is also important to update content frequently; daily, if possible.
• Investment: Social media such as Facebook require a minimum investment of $1.00 per day, which lets you expand your reach on the site and increase exposure to important groups. Set aside a modest budget to promote your most attractive posts.
• Interaction: Be sure to answer all the comments and messages you receive on social media. It is important to establish relationships with these customers, making them feel they are attended to, even at a distance.
If you put these recommendations into practice, you will be sure to maximize your business’ digital market and, like José, make it even more popular.
Banco Popular de Puerto Rico (Popular) has no affiliation or relationship with Janna Benítez and/or Contáctica. This article is informational and does not represent an endorsement or guarantee of the accuracy of its contents. Neither Popular nor any of its affiliates, subsidiaries or related entities are or will be responsible for any special, direct or indirect, or incidental damages, including but not limited to loss of earnings, resulting from or related to communications, articles or advice provided by Janna Benítez and/or Contáctica or that may arise from information contained in this article. Popular is dedicated to providing banking services and does not provide (directly or indirectly) any type of tax, accounting, human resources, training or marketing services. In the event you require any of those services, you should consult the competent professional advisor of your preference. Popular is in no way responsible for the results of any related effort if you decide to communicate voluntarily with Janna Benítez and/or Contáctica.