By Astrid Vélez Innovation is paramount if you want a product or service to achieve a healthy and sustained growth, even in difficult times. In this day and age we must acknowledge our product or service’s…
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By Astrid Vélez When great opportunities arise, it is important to negotiate effectively to be able to take advantage of them. A negotiation is an agreement between parties that ideally should ensure,…
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By Astrid Vélez Regardless of the size or type of your business, it is crucial that you have an effective marketing strategy that impacts the customer’s mind and makes you the first choice. The ways…
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By Astrid Vélez Treat your customers’ new needs as an area of opportunity. I always recommend that business people identify new groups as niches. These niches, which are characterized by their common…
Continue readingBy Astrid Vélez The world of sales evolves daily, based on, among other things, generational change and the use of new technology. When making a sale to a customer, it is vital to win his or her mind.…
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By Astrid Vélez Now is the time to benefit from actions that allow companies, talents and businesses to grow rapidly and effectively. It is time to make strategic alliances. Are you a business owner,…
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Five years ago, the married couple Joyce Rotgers and Víctor Rivera, both engineers, took the plunge and established Visional Technologies. The business offered dimensional metrology services; in plain…
Continue readingBy Astrid Vélez What your business needs to increase sales effectively. Exporting is one of the main tools business owners have for increasing sales in an effective and healthy way. In difficult times,…
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A grandmother’s wisdom is useful even in business. Evidence of that is Yasiri Álvarez, co-founder of the business Take a Sip. She tells us that she learned from her grandmother about the benefits and…
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“We work, but we have fun” is one of Jossie Arroyo’s favorite phrases. Jossie is the founder of Bien Cool. The business was born out of a need to supplement her income, and at first she just sold cards…
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