Puerto Rican consumers recognize the quality of local products and are motivated to buy them even though they cost a little more, according to a recent market study. If you are the owner of a small or…
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Knowing your customers well and providing the best service by understanding their needs and exceeding their expectations is the key to the growth of a business, company or a country. Listening to their…
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By: Enrique I. Martel Learn how to use social media to positively influence your business’ image and reputation. We are past the question of when. The question for your business is how. In Puerto Rico,…
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Learn what you can do to improve your sales. The field of sales has evolved and become more specialized. From the appearance and projection to knowledge and strategies, a salesperson is put to test every…
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Social media have become an obligatory tool for marketing products and services. But to make a genuine connection with customers, you have to use them appropriately. “By using social media, brands have…
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Facebook, Twitter, WhatsApp, Periscope… the number of social media keeps increasing and provides numerous ways for us to communicate with our customers. One of the first communications tools that arose…
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Keep your ear to the ground and your eye on the horizon. That’s the response of Teruca Rullán, Senior Vicepresident Corporate Communications Popular, Inc., when asked what qualities a person in her vocation…
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Every entrepreneur dreams of turning his or her idea into a business. Our country has a great source of talented people who are developing their careers independently. But this road begins with developing…
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Marketing and public relations strategies you should consider. The groundwork has been laid for your business opening. This is a stage of discovery and adjustments in which you will need a lot of support…
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Identify the strengths that can help your business excel. The entrepreneur who knows his strengths and weaknesses has a great advantage when starting his business, since this will allow for a more realistic…
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