Oct 21
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October 21, 2020

- how many products you will sell online
- if the platform provides the flexibility of integrating with other applications and payment platforms
- if you have hybrid sales models for Business to Business (B2B) and Business to Consumer (B2C) transactions
- Define the profile of your current consumer and what other markets or new customers you want to reach to make sales.
- Check if the e-commerce system offers a solution to create an application for your company without having to develop separate or additional programming. Currently, mobile devices are the main vehicle people use to make online transactions.
- If your business works in the Business to Consumer (B2C) and Business to Business (B2B) sales mode, it is important to evaluate the implementation of an e-commerce system that has both functionalities pre-installed, such as Adobe Magento and BigCommerce.
- If you want to keep your e-commerce platform interconnected with your accounting and inventory management system, it is important to define this from the beginning. Not all e-commerce systems communicate easily with other systems. Sometimes particular integrations are needed.
- Determine the points of contact that this digital consumer would have. Will the company ship the product directly to the customer, or will it hire fulfillment services (a third-party warehouse that prepares and ships orders)? If someone places an order online, will you allow them to pick it up at the store or return items there too?
- Chat bots (a program that simulates having a conversation and offers automatic responses) from the WhatsApp or Facebook Messenger messaging applications.
- Integrating items online to Facebook Marketplace (the space for buying and selling on that social network) or perhaps interconnecting with the Amazon Marketplace.