As holiday sales begin to take off, we’d like to remind you about the importance of securing your business transactions, including those made online, as a means to prevent fraud and identity theft. It’s…
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A healthy atmosphere among your staff leads to greater productivity and helps keep your team motivated. To achieve this atmosphere, we recommend that you focus on three areas: Communicate effectively If…
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In the competitive world of business, technology is a basic tool for any company, regardless of its size or level of sophistication. There is a universe of possibilities to explore. Understanding how using…
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By Astrid Vélez Innovation is paramount if you want a product or service to achieve a healthy and sustained growth, even in difficult times. In this day and age we must acknowledge our product or service’s…
Continue readingBy Astrid Vélez Self-motivation might be defined as a force that arises in each one of us and leads to an optimal state of mind. There are many words used to describe motivation, like “will power,” “drive,”…
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By Astrid Vélez A life without goals is like driving in a foreign country without a map or GPS. Goals are powerful tools that allow us to design our actions, so they are directed toward achieving our…
Continue readingWhen a natural disaster occurs, having business interruption insurance¹ will help you replace the income that your business would have generated had the disaster not occurred. (The amount to be replaced…
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By Astrid Vélez When great opportunities arise, it is important to negotiate effectively to be able to take advantage of them. A negotiation is an agreement between parties that ideally should ensure,…
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By Astrid Vélez Regardless of the size or type of your business, it is crucial that you have an effective marketing strategy that impacts the customer’s mind and makes you the first choice. The ways…
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By Astrid Vélez Treat your customers’ new needs as an area of opportunity. I always recommend that business people identify new groups as niches. These niches, which are characterized by their common…
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