Feb 16

Effective business negotiation

February 16, 2018
Effective business negotiation

By Astrid Vélez When great opportunities arise, it is important to negotiate effectively to be able to take advantage of them. A negotiation is an agreement between parties that ideally should ensure,…

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Feb 16

How to identify new market niches

February 16, 2018
How to identify new market niches

By Astrid Vélez Treat your customers’ new needs as an area of opportunity. I always recommend that business people identify new groups as niches. These niches, which are characterized by their common…

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Feb 16

How to win the customer's mind

February 16, 2018

By Astrid Vélez The world of sales evolves daily, based on, among other things, generational change and the use of new technology. When making a sale to a customer, it is vital to win his or her mind.…

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